Sustainable quality blends

La Reserva de ¡Tierra! is our collection of sustainable quality blends dedicated to professional baristas. 

Each blend of La Reserva de ¡Tierra! range contains beans from territories and communities involved in social responsibility projects, promoted and managed by Lavazza Foundation. 

La Reserva de ¡Tierra! blends are synonym with excellence and sustainability: sourced from Rainforest Alliance Certified and/or Organic Certified farms, carefully selected and gently roasted to bring you a unique sustainable taste experience of coffee origins. 

The Lavazza Foundation promotes and finances international sustainability projects in the countries where coffee is cultivated. 

¡Tierra! is the name of the sustainability projects started by the company in 2002 with three communities of small coffee growers in Peru, Colombia and Honduras, and which have now become a wider concept in sustainability programs managed by Lavazza (directly or in partnership with suppliers, International Organizations, and NGOs) across 3 continents in 20 countries, involving 33 projects and over 180.000 beneficiaries.

Lavazza has always bought its coffee directly from growers and local coffee traders on the basis of specific selection criteria developed thanks to the technical support of our coffee experts.

La Reserva de ¡Tierra! beans are carefully selected and roasted through a combination of the traditional drum method and air convection. Thanks to our “gentle” roasting, we guarantee a lingering flavour and the preservation of aromas.     

META-COLOMBIA 
When the FARC conflict ended, Lavazza Foundation fostered the rebirth of coffee plantations through the improvement of quality and productivity, and introduced the Rainforest Alliance Sustainable Agricultural Standard. 

CHIAPAS- MEXICO 
Lavazza Foundation is increasing the resilience of 900 coffee producers by training them on production and post-harvest practices and how to build 60 solar dryers, and by offering management courses for cooperatives. 

It also helps the coffee plantation renovation implementing new plots of coffee. 

GRANMA and SANTIAGO DE CUBA-CUBA
Lavazza Foundation supports local communities in adopting enhanced agricultural practices. These help improve coffee quality whilst taking care of the local environment and encourage the involvement of women and the younger generations in coffee production.

The Lavazza Foundation project also aims to promote the development of organic Cuban coffee as a local excellence.

*La Reserva de ¡Tierra! Cuba excluded

The Rainforest Alliance seal (ra.org) means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote the human rights of farmers, and help them mitigate and adapt to the climate crisis.

The community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability. Discover our day-by-day commitment to produce better coffee and better products, from plantation to cup. 

Every day, the Lavazza Training Center holds training courses for professionals providing an in-depth understanding of the raw materials and the processes of transformation, in order to promote a culture of quality coffee. 

The Lavazza Training Center has also obtained an official certification as a Premier Training Campus from the SCA — Specialty Coffee Association — the world’s most distinguished Association for the promotion of excellence in the world of coffee. 

Lavazza is also the first coffee company in Italy to contain a “Q-Grader” tasting room, which is to say a special room where the qualification awarded by the SCA to green coffee tasters can be obtained.