Pleasure makes us human

A NEW CHAPTER TO LIVE THE LAVAZZA COFFEE PLEASURE
We are thrilled to release one new episode to celebrate the excellence and the unmistakable pleasure of Lavazza coffee in everyday life. Lavazza’s latest campaign drops just in time for International Coffee Day—celebrating coffee lovers everywhere.

PLAY VIDEO

Once again, the spotlight shines brightly on the beloved trio: Hollywood stars John Krasinski and Steve Carell, alongside the charming and now iconic little robot, Luigi. These figures have become synonymous with Lavazza’s distinctive storytelling, representing a daily ritual of coffee in a lighthearted way, and playing around the simple joys that coffee brings.

What are you waiting for? Join us to become a Maestro...of coffee!

PLEASURE MAKES US HUMAN

Luigi: a cute robot that reminds us it’s pleasure that makes us human.
Luigi witnesses every day the joy of living the Dolce Vita, an attitude and flavor that inspires the whole world. Thanks to Lavazza coffee, he brings pleasure to his human colleagues dreaming to taste it too. We believe that a cup of coffee is much more than a beverage: it’s a moment to recharge, to share with loved ones. It’s synonymous with pleasure. Luigi’s biggest dream is to taste our coffee and feel the same pleasure, but he can’t. That’s why he's co-starring with comedians and Hollywood stars, Steve Carell and John Krasinski. Together on stage, they enjoy a delightful Lavazza coffee break with Luigi, adding a touch of humor and warmth to our story!